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Field & Stream Shop
UI/UX Refresh
The Field & Stream Shop website was incredibly dated. The demographic that the buyers and merchants wanted to aim for was a younger outdoorsman, yet the flow and style of the site was from the 90s.
I used a consistent header with live text, paragraph text, real buttons instead of images and helped create a guide of imagery rules. Instead of overly designed graphics, the site now uses outdoor photography and product shots.
You can view the new homepage styles at: Field & Stream Shop

The new website and style next to the old layout
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